Cookie Policy

This information is issued pursuant to Article 13 of Regulation (EU) 2016/679 (hereinafter, “GDPR“) and in accordance with Article 122 of the Italian Legislative Decree. 196/2003 (hereinafter, “Privacy Code“) and with the Provision of the Privacy Guarantor of date 8 May 2014, “Simplified Arrangements to Provide Information and Obtain Consent Regarding Cookies” (hereinafter, “Provision“), as compatible with the GDPR.

This information document is provided for the website owned by Present S.p.a. and is intended for all persons interacting with the web pages of this website.

Data concerning the Data Controller
The Data Controller is Present S.p.A., via Cechov 48, 20151 – Milan, e-mail address: (hereinafter, “Present”)

What are cookies

Cookies (or markers) are small text files created by the web server on the user’s device when accessing a particular website for the purpose of storing and transporting information.

These markers are sent by the web server to the user’s device (usually to the browser) and stored so that the device is recognised upon each subsequent visit. Cookies are returned from the user’s device to the website on every subsequent visit.

First-party and third-party cookies

However, cookies can be installed not only by the same operator of the website visited by the user (first-party cookies), but also by a different website installing them through the first site (third-party cookies) and is able to recognise them. This happens because there may be elements (images, maps, sounds, links to web pages of other domains, etc.) on the visited website and that reside on servers other than that of the website visited.

Pursuant to the provisions of the Regulation, in the case of cookies installed by third parties, the obligations to provide information and, if the case, consent are imposed on the third parties; the owner of the website, being the technical intermediary between the third parties and the users, is required to include the updated links to the information and consent forms of the third parties in the extended information notice.

Technical, analytical and profiling cookies

Based on their purpose, cookies are divided into technical cookies and profiling cookies.
Technical cookies are installed for the sole purpose of “carrying out the transmission of a communication on an electronic communications network, or to the extent strictly necessary for the provider of an information company service explicitly requested by the subscriber or user to provide this service” (see Art. 122, par. 122, co. 1 of the Italian Legislative Decree. 196/2003, hereunder, “Privacy Code”).
They are usually used to allow efficient browsing between pages, store user preferences, store information on specific user configurations, authenticate users, etc.

Technical cookies can be divided into browsing cookies that are used to record data useful for normal browsing and the use of the website on the user’s computer (for example, by remembering the preferred page format in a list) and functional cookies that allow the website to remember choices made by the user to optimise its functionality (for example, functional cookies allow the website to remember specific user settings, like the country selection and, if set, a permanent login status).

Some of these cookies (called strictly necessary) enable functions without which certain operations could not be carried out.

Pursuant to the above Art. 122, co. 1, Privacy Code, the use of technical cookies does not require the consent of users, but only the obligation to inform them.
Technical cookies are assimilated – and, therefore, as specified in the Provision, users’ consent is not required for their installation – the so-called analytics cookies if:

  • made and used directly by the operator of the first-party website (without, therefore, the intervention of third parties) for the purpose of optimising the site to collect aggregate information on the number of users and how they visit the website, as well as
  • created and made available by third parties and used by the first party website for simple statistical purposes, if specific tools are adopted to reduce the identifying power (for example, by masking important portions of the IP address) and their use, in compliance with the provisions of the Privacy Guarantor, is subject to contractual obligations between websites and third parties that expressly refer to the commitment of the third party to use them exclusively to provide the service, to store them separately and not to “enrich” or “cross-reference” them with other information available to them.

On the other hand, Profiling cookies, are used to track the user’s browsing analyse his/her behaviour for marketing purposes and create profiles on his/her tastes, habits, choices, etc. to send targeted advertising messages complying with the user’s interests and in line with the preferences expressed by them when browsing online.
These cookies can only be installed on the user’s terminal equipment if consent has been given.

Persistent and session cookies

Depending on their duration, cookies are divided into persistent cookies, which are stored on the user’s device until they expire, unless the user removes them, and session cookies, which are not stored persistently on the user’s device and disappear when the browser is closed.

Cookies used by Present

Present uses cookies for specific and limited purposes, in particular, to offer an easier browsing experience to the user, for the internal purposes of security, system administration, statistical analysis in relation to the user preferences.
These are “technical cookies” divided into:

  • These are therefore “technical cookies”, divided into browsing or session cookies, which are necessary for the normal browsing experience and use of the website (like making a purchase or to authenticate and access restricted areas);
  • functionality cookies allow the user to surf according to a set of selected criteria (language, products selected for purchase) to improve the website browsing experience.

These types of cookies are specified in the table below:

Name of cookie Expiry


__hs_opt_out 13 months
__hs_do_not_track 13 months
hs_ab_test End of session
<id>_key 14 days
hs-messages-is-open 30 minutes
Hs-messages-hide-welcome-message 1 day
__hsmem 1 year
hs-membership-csrf End of session
hs_langswitcher_choice 2 years
__cfduid 30 days
__cfruid End of session

Present also uses Google Analytics, a web analytics service provided by Google Inc. to find out which pages visitors visit the most, how long they stay on the site and where they arrive from. For further details and information please visit the following link:

The analytical cookies used, suitably anonymised (by masking important sections of the IP address), allow the collection of aggregate information on the number of users and how they visit the website without identifying the individual user. For further details and information, please visit the following link:

The user can disable Google Analytics programmatically by installing the specific component provided by Google on the browser (by downloading a specific browser plug-in available at this link

The analytical cookies used by Present are specified in the table below:

Name of cookie Expiry Scope of the processing
_ga 2 years

First-party profiling cookies are not automatically installed on the website just because the user visits them.
On the other hand, third-party profiling cookies (and in particular HubSpot) are only installed if the user fills in one of the forms on the website with their personal data and gives their consent to processing for profiled marketing purposes.
The analytical cookies used by Present are specified in the table below:

third-party profiling cookie name Duration Description Third party

13 months

These are cookies that track the user’s cookie It contains: domain, utk, first visit (the visit is the so-called timestamp), last visit and current visit, and the session number (increments for each subsequent session). HubSpot

13 months

This cookie tracks the identity of a visitor It is passed to the website when the form is submitted and used to increase hits. HubSpot

30 minutes

This cookie tracks the sessions. It is used to determine if the website should increase the session number and timestamps in the __hstc cookie. It contains the domain, the viewCount (increments each pageView in a session) and the session start timestamp. HubSpot

End of session

Whenever the session cookie is changed, this cookie is also set to determine whether the visitor has restarted their browser. If this cookie does not exist when the site manages cookies, it is considered a new session. Hubspot

Blocking/managing cookies

It is possible to configure your browser to accept all cookies, reject all cookies or be notified when a cookie is set. Every browser is different, so you should check your browser’s help section to see how to change your cookie preferences. For example:

  1. In Internet Explorer you can block all cookies by clicking on ‘Tools’, ‘Internet Options’, ‘Privacy’ and selecting ‘Block all cookies’ using the selection slider;
  2. In Firefox it is possible to block all cookies by clicking on ‘Tools’, ‘Options’ and unchecking ‘Accept cookies from sites’ in the ‘Privacy’ tab.

However, blocking all cookies will have a negative impact on the usability of many websites. Blocking all cookies will have a negative impact on the full use of the features and applications on this website.

Deleting cookies

It is also possible to delete cookies already stored on your computer: please check the help section of your browser. For example:

  1. in Internet Explorer, you have to delete the cookie files manually (instructions on how to do this are available at
  2. 2. in Firefox, it is possible to delete all cookies by clicking ‘Tools’, ‘Options’, ‘Privacy’, then choosing ‘Use custom settings’ in the ‘History settings’ menu and then select ‘Remove cookies’ from the ‘Show cookies’ menu and confirm the operation.

Links to social network services

Through this website users have certain services provided by third parties, with reference to links to social networks. In particular, the site features social plug-ins for Facebook and Twitter. These plugins do not automatically install a cookie, but if one is already on the visitor’s computer, they can read it and use it according to the visitor’s settings. The collection and use of information by these third parties is governed by their corresponding privacy policies, to which please refer.

Data provided voluntarily by the user

The provision of personal data in the various forms on the websites is necessary to use certain services (newsletters, document downloads).

Specific information is provided pursuant to Article 13 of the GDPR with reference to these services upon request.

As indicated above, when the user gives their consent in each form, third-party profiling cookies will be installed to provide customised advertising campaigns.